What are the Benefits of Web Design and Online Marketing for the Startups.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO title tags and keywords that are simple and straight forward for all your web pages since this is what will tell the searchers and Google what your site is all about and this is one of the easiest thing you can do to improve the rankings of your page.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
Unlike the title tags Google does not consider meta descriptions to be a viable ranking factor and that is just fine since the point of having a website is not just for ranking but to get you great leads, see more details on linknow media reviews
The meta descriptions are meant to convince Google users to use the link and then be able to view the webpage, this is why you need to keep your meta descriptions below 140characters so that they are not cut off by Google and this includes your company name ,key word you are targeting, location and a call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.